Startup Metrics for Entrepreneurs (And Pirates, AARRR!)

Conversion Rate: the percentage of people who convert from visitors to customers.

Advertising: to pay money to raise awareness

CAC (Customer Acquisition Cost): how much you spend on average to get a visitor to become a customer

MRR (Monthly Recurring Revenue): revenue that is subscription or expected to recur month over month

ARR (Annual Recurring Revenue): revenue that is subscription or expected to recur year over year

Churn: percentage of customer that cancel or stop being customers, typically measured annually

AARRR:
Acquisition
Activation
Retention
Referral
Revenue

Product-market fit: the degree to which a product satisfies a strong market demand.

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